Previous workplaces and positions: Marketing specialist, InMedica Clinic.
Expertise and career experiences:
– Developing a realistic and actionable tactical marketing plan, taking into account the market, microenvironment, macroenvironment and internal marketing audit of the company.
– In-depth knowledge of the Marketing Mix (4P’s) theory and the ability to apply it practically when creating a marketing plan.
– Positioning strategies based on the target audience, service/product.
– Creating and implementing social media strategies.
Personal strengths: Structural thinking, analytical mindset, consistency, ability to balance different interests, determination.
My motivation/personal goal for participating in the mentorship program: I hope that my knowledge and professional experience will be useful to others. For example, the theoretical knowledge and materials could be valuable for writing academic papers at university, while my professional expertise could be applied in real-world situations.
